Hair Care in Serbia

In 2022, volume sales of colourants recorded growth after seeing a decline in 2020 and 2021. The return of Serbians to pre-pandemic lifestyles stimulated this demand. Brand loyalty remained high among consumers, who rarely switch to different brands. Henkel Srbija doo with its Schwarzkopf Palette, Schauma and Glamour Wave brands continued to be the leading player. However, approximately 30% of colourants were purchased at a discount.

The Hair Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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