Hair Care in Serbia

Euromonitor International, December 2012, Pages: 20

Like other sectors in the Serbian beauty and personal care industry, the Serbian hair care sector has been facing hard times during the economic crisis. At that time Serbian consumers shifted to cheaper brands and even avoided some product categories that they recognise as unnecessary. This trend was most obvious in the previous three years of the review period (2008-2010) when most hair care categories saw decreasing value sales in constant terms. But in 2011, this decrease was finally over,...

Euromonitor International's Hair Care in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN SERBIA
Euromonitor International
December 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2006-2011
Table 2 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 3 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 5 Hair Care Company Shares 2007-2011
Table 6 Hair Care Brand Shares 2008-2011
Table 7 Salon Hair Care Company Shares 2007-2011
Table 8 Salon Hair Care Brand Shares 2008-2011
Table 9 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 11 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Executive Summary
Review Period Marked by the Economic Crisis
Value-for-money Products Still Gain in Popularity
Private Label Is Coming To Serbia Very Fast
Retailing Industry in Fast Development
Slow Recovery of the Industry Over the Forecast Period
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 14 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 16 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 17 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 18 Beauty and Personal Care Brand Shares 2008-2011
Table 19 Penetration of Private Label by Category 2006-2011
Table 20 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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