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Oral Care in Austria

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    Report

  • 25 Pages
  • June 2023
  • Region: Austria
  • Euromonitor International
  • ID: 1269144
Oral care derived benefits from increased consumer awareness and interest in oral care, in line with the health and hygiene trend in the wake of the Coronavirus (COVID-19) pandemic in Austria. The demand for oral care products was on the rise in 2022, with an overall, if slight, increase in retail volume sales, albeit following two years of small declines.

The analyst's Oral Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ORAL CARE IN AUSTRIAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Rebound in retail volume terms, while higher prices stimulate retail current value growth
  • Ongoing shift to power toothbrushes, but manual toothbrushes retain the preference of consumers
  • Procter & Gamble leads the way with strong brands in power toothbrushes and toothpaste
PROSPECTS AND OPPORTUNITIES
  • Switch from manual to electric toothbrushes is set to continue
  • Added-value toothpaste to drive value sales
  • Dental floss and mouthwashes/dental rinses to ride oral care wave
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2017-2022
  • Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN AUSTRIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources