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Oral Care in Brazil

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    Report

  • 28 Pages
  • July 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 1269147
Brazil is the fourth-largest global market in terms of current value sales of oral care products, surpassing several countries with a higher population density, such as India and Indonesia. This not only demonstrates the significance of organic growth due to Brazil’s population of 200 million inhabitants, but also the adherence of the Brazilian public to oral hygiene routines.

The analyst's Oral Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

ORAL CARE IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Oral care grows in an environment of rising prices, despite trading down
  • Segmentation to meet specific needs across different ages and consumer habits
  • Health and beauty specialists is a growth channel in 2022
PROSPECTS AND OPPORTUNITIES
  • Consumers’ emphasis on preventative health and cost savings drives a positive outlook for oral care
  • Repercussions of the pandemic: The rise in cases of anxiety amplifies the demand for products targeting tooth sensitivity
  • Oral care set to attract more brands from other industries, but power toothbrushes will remain an emerging category
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2017-2022
  • Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
  • Table 9 LBN Brand Shares of Toothpaste: % Value 2019-2022
  • Table 10 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 12 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research