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Oral Care in Brazil
Euromonitor International, May 2011, Pages: 40
The two important categories in value sales within the oral care sector, toothpaste and mouthwashes/dental rinses, have witnessed fierce competition among the top multinationals – Colgate-Palmolive and Procter & Gamble – in order to increase market share and reinforce their leadership. Consequently, the price in 2010 in both categories increased slower than the inflation levels. In particular, Procter & Gamble invested significant resources in that sector considered as a key priority in terms...
The Oral Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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