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Oral Care in Estonia
Euromonitor International, May 2011, Pages: 18
Oral care retail value sales declined by 1% to EEK77 million in 2010 due to the impact of rising consumer price sensitivity as a result of the recent recession. Although oral care products are generally perceived as being essential, many consumers have turned towards cheaper brands in order to save money during hard times. Although consumers continue to purchase toothpaste regularly, areas that are perceived as being less essential such as dental floss and mouth fresheners suffered more.
The Oral Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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