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Oral Care in Poland

Euromonitor International, June 2011, Pages: 24


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Polish consumers are spending increasingly more on personal hygiene products, including oral care, as they are becoming better educated in terms of health and personal care. In addition, healthy and white teeth are generally associated with personal appearance hence appearance issues are also driving sales in oral care. Demand is increasingly more sophisticated and a growing number of consumers are choosing better quality products, that in many cases are recommended by their dentists.

The Oral Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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