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Sports Nutrition in Australia
Euromonitor International, Feb 2012, Pages: 26
Sports nutrition products saw greater mainstream use in Australia over the review period. This trend continued during 2011. The category used to be the domain of elite athletes and body builders, however industry players have expanded the category’s positioning to target recreational athletes, fitness enthusiasts and consumers with more general health and wellness goals. This repositioning significantly broadened the target demographic that this category reaches, which in turn led to...
The Sports Nutrition in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Non-Protein Products, Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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