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Sports Nutrition in New Zealand

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    Report

  • 23 Pages
  • October 2023
  • Region: New Zealand
  • Euromonitor International
  • ID: 1462528
Sports nutrition continued to perform well in New Zealand in 2023, as consumers looked to improve their health and wellbeing. The COVID-19 pandemic served as a wake-up call for many New Zealanders, many of whom were keen to make lifestyle changes in order to improve their immunity, lose weight or improve their level of fitness.

The Sports Nutrition in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong performance for sports nutrition, with protein/energy bars leading the way
  • Non-protein still has much scope for development
  • Local ANZ brands continue to dominate the market
PROSPECTS AND OPPORTUNITIES
  • Protein products have opportunity to target wider demographic amid ageing population
  • High-quality plant-based options will gain traction
  • Protein bars to continue to show strong growth, following shift in consumer preferences
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources