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Wipes in Belarus

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    Report

  • 23 Pages
  • March 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1269330
Although wipes saw solid current value growth during the review period, in 2020 the rate of growth increased strongly. However, value growth was mainly attributable to price rises, partly due to economic and political turmoil, as many categories saw retail volume declines. The state limited the trade mark-up to 15% in spring 2020 for three months, so many wholesalers were not willing to supply retail stores with wipes, since logistics costs saw a higher rise than the allowed 15% mark-up.

The Wipes in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems , Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • Price rises hamper volume growth despite COVID-19
  • Demand for hygiene boosts sales of all purpose cleaning wipes and baby wipes
  • Rising share of private label due to price-conscious consumers

RECOVERY AND OPPORTUNITIES
  • Dynamic value growth due to continued price rises, but volume sales will suffer
  • Baby wipes set to maintain growth as they are used for the whole family
  • Potential move to natural baby wipes if pricing allows

CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2015-2020
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2016-2020
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2017-2020
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2020-2025
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on tissue and hygiene
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tissue and hygiene?

MARKET INDICATORS
  • Table 7 Birth Rates 2015-2020
  • Table 8 Infant Population 2015-2020
  • Table 9 Female Population by Age 2015-2020
  • Table 10 Total Population by Age 2015-2020
  • Table 11 Households 2015-2020
  • Table 12 Forecast Infant Population 2020-2025
  • Table 13 Forecast Female Population by Age 2020-2025
  • Table 14 Forecast Total Population by Age 2020-2025
  • Table 15 Forecast Households 2020-2025

MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

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SOURCES
  • Summary 1 Research Sources