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Colour Cosmetics in Belarus

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    Report

  • May 2021
  • Region: Belarus
  • Euromonitor International
  • ID: 1292692
Demand for colour cosmetics declined in 2020 as many consumers chose home seclusion to safeguard themselves and their families from COVID-19 during the height of the pandemic. This combined with rising numbers of people working from home negated the use of colour cosmetics and reduced interest in personal appearance. In addition, obligatory mask wearing during Belarus’ autumn of 2020 discouraged many women from buying colour cosmetics.

The Colour Cosmetics in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 decimates demand for colour cosmetics in 2020
  • Consumers restrict visits to physical stores and are increasingly price sensitive in 2020
  • L'Oréal Groupe strengthens its value share in 2020

RECOVERY AND OPPORTUNITIES
  • Colour cosmetics set to recover during the forecast period
  • Consumers likely to be more selective when buying colour cosmetics during the forecast period
  • L’Oréal’s expansion to sell colour cosmetics at drugstores likely to stimulate sales over the forecast period

CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2016-2020
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on beauty and personal care
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for beauty and personal care?

MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources