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Men's Grooming in the Philippines
Euromonitor International, June 2011, Pages: 34
Many major beauty and personal care brands have continued to introduce new male specific variants during 2010 in a bid to take advantage of high potential demand as men’s grooming gained a better foothold in the Philippines. Unilever Philippines Inc introduced two brand extensions, Dove Men+Care and Vaseline Men, both of which are specifically formulated for the unique needs of male consumers. Direct seller Mary Kay Philippines Inc rode the men’s grooming wave through its launch of MK Men.
The Men's Grooming in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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