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Men's Grooming in the Philippines

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    Report

  • 22 Pages
  • July 2023
  • Region: Philippines
  • Euromonitor International
  • ID: 1292856
Men’s grooming saw strong growth in 2022 in retail volume terms with sales boosted by the easing of COVID-19 restrictions and a return to more active lifestyles. Alongside a return to the workplace consumers started to socialise more which boosted sales of products such as men’s fragrances, men’s skin care and men’s deodorants. Additionally, men started to become active again which included taking part in sport and fitness on a more regular basis.

The analyst's Men's Grooming in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MEN'S GROOMING IN THE PHILIPPINESKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Men’s grooming thriving with a knowledgeable local consumer base helping to drive demand
  • K-beauty standards are highly influential in this category, with celebrities playing a key role in marketing
  • Private label receiving growing interest but Unilever and Procter & Gamble maintain dominance
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for men’s grooming with hair loss treatments gaining popularity among men
  • New business opportunities should benefit sales of men’s shaving and skin care
  • Multinationals likely to retain their lead but e-commerce opening the door to smaller brands with more unique offerings
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2017-2022
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2018-2022
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research