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Oral Care in Guatemala

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    Report

  • 21 Pages
  • May 2023
  • Region: Guatemala
  • Euromonitor International
  • ID: 1292884
Oral care has recovered from its negative-figure pandemic era sales slump, however, the category is demonstrating only small positive volume growth, with value stronger yet not as robust as it could be. The main challenge for oral care here is the inflationary environment, with price-sensitive consumers seeking the most affordable products, whether they be economy brands, or those offering the most attractive discounts at the time. As such, oral care is being affected by consumers trading down.

The Oral Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

ORAL CARE IN GUATEMALA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Oral care recovers slowly, due to high price-sensitivity and decreased oral hygiene
  • Players launch aggressive discounts and offers to maintain customer loyalty
  • Mouthwash and floss with low penetrations, due to basic oral hygiene routines
PROSPECTS AND OPPORTUNITIES
  • Ongoing small yet stable growth expected, as consumers continue to attend to the basics of oral hygiene
  • Economy brands will accelerate their penetration further
  • Less popular subcategories with low penetration rates expected to suffer
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2017-2022
  • Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources