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Viewing report
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The CHILDWISE Trends Report 2010
ChildWise, June 2010, Pages: 32
'The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.
For the eleventh year, trend data from this proven leading industry tracking study is available as a separate, 32 page, concise report - providing the ideal introductory reference for information on children aged 5-16 across Great Britain.
The Trends Report gives tracking data from 1997 to 2009 on media and purchasing behaviour, covering:
- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.'
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