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Bath and Shower in Australia

Euromonitor International, Aug 2011, Pages: 27


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As the threat of the H1N1 influenza outbreak subsided towards the end of the review period, demand for anti-bacterial products in bath and shower slowed down. Consumers became more focused on making purchases based on value, sensory attributes and product concepts. In 2010, consumers were particularly driven by value and they actively sought products that could be used by the whole family. As a result, manufacturers focused on family packs and large size formats of their products, which they...

The Bath and Shower in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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