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Bath and Shower in New Zealand

Euromonitor International, July 2011, Pages: 28


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Bar soap recorded static value sales in 2010, remaining on NZ$30 million as volume sales decreased by 2%. Unilever New Zealand Ltd continued to lead bar soap in 2010 with a value share of 38%, followed by Colgate-Palmolive Ltd in second position with a value share of 28% and PZ Cussons (New Zealand) Pty Ltd in third position with a 15% value share. Bar soap is therefore dominated by multinational companies. Nonetheless, there are several smaller local players offering natural bar soap in New...

The Bath and Shower in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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