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Cat Food in Australia

Euromonitor International, July 2011, Pages: 21


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Premium cat food achieved excellent retail value growth over the review period and in 2011due to the continued trend of humanisation of pets. Cat owners want their cats to be in the best possible health at all times and this has motivated them to trade up to products in cat food that are specifically tailored to their cats in terms of age and lifestyle requirements. Products in cat food with added functionality have benefited from strong popularity, for example products under the Optima range...

The Cat Food in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Cat Food by Price Platform, Cat Treats and Mixers, Dog Food by Price Platform, Dog Treats and Mixers, Dry Cat Food, Dry Dog and Cat Food, Dry Dog Food, Economy Dog and Cat Food, Mid-Priced Dog and Cat Food, Non-Therapeutic Dog and Cat Food, Premium Dog and Cat Food, Therapeutic Dog and Cat Food, Wet Cat Food, Wet Dog and Cat Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cat Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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