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Breakfast Cereals in China
Euromonitor International, Oct 2011, Pages: 70
As the breakfast cereals was still emerging in China from a relatively small value size, the overall category witnessed rapid value growth, up by 15% in 2011. Benefit from the improvement health awareness and the higher penetration of western culture, more Chinese consumers came to realise the health benefits of grain food such as oat, especially eat as breakfast food such as the western countries. In addition, key international companies’ (such as Nestlé) marketing campaigns for several years...
The Breakfast Cereals in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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