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Breakfast Cereals In The Philippines
Euromonitor International, Nov 2011, Pages: 53
Since the traditional Filipino breakfast consists of rice and processed meat, most consumers are unaccustomed to eating light meals such as cereals for breakfast. Consumers perceive these food products as less filling and more expensive. However, companies are trying to change these opinions by offering more affordable brands and smaller pack options. The health and wellness trend was also a factor leading to a steady increase in breakfast cereals consumption in 2011.
The Breakfast Cereals in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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