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Cheese In Vietnam
Euromonitor International, Oct 2011, Pages: 62
Cheese represents the smallest category of dairy products in Vietnam. Cheese is not popular for several reasons. Firstly, it is perceived as too expensive for all but wealthy and middle-income consumers. Secondly, cheese is not common in Vietnamese dishes, and only those who are strongly familiar with Western culture could appreciate cheese. Therefore, cheese is mostly consumed by expatriates, returning to Vietnam from overseas, or in Western-style foodservice outlets.
The Cheese in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Flavoured Milk Drinks, Flavoured Powder Milk Drinks, Fromage Frais and Quark, Milk, Powder Milk, Processed Cheese, Sour Milk Drinks, Soy Beverages, Unprocessed Cheese, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cheese market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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