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Mobile Phones in Canada Product Image

Mobile Phones in Canada

  • ID: 1449542
  • November 2013
  • Region: Canada
  • 22 pages
  • Euromonitor International

According to industry sources, as a growing number of mobile phones were becoming available from more than one wireless carrier, device exclusivity continued to erode in 2012, with carriers refocusing on pricing, customer service, network reliability and other service elements in order to gain an advantage over competitors. Samsung, having built mass appeal and brand power with its flagship Android-powered Galaxy smartphone series, followed in the footsteps of Apple, which was the first OEM to...

The Mobile Phones in Canada report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN CANADA

November 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Smartphones by Operating System 2009-2014
Table 2 Mobile Phones by Type of Contract 2007-2012
Table 3 Sales of Mobile Phones: Volume 2007-2012
Table 4 Sales of Mobile Phones: Value 2007-2012
Table 5 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 6 Sales of Mobile Phones: % Value Growth 2007-2012
Table 7 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 8 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 9 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 10 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 11 Forecast Sales of Mobile Phones: Value 2012-2017
Table 12 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 13 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
Sluggish Value Performance Although Volume of Sales Is Positive
Portable and Multifunctional Electronics Is in Demand
Connectivity Remains Important
Overall Weak Performance Ahead Although Some Products Will Continue To Flourish
Expanding Online Options and Cross-border Shopping Create Unfavourable Conditions for Brick and Mortar Retailers
Key Trends and Developments
Multipurpose Devices Such As Smartphones and Tablets Replacing Dedicated Tools
Ongoing Price Deflation Affects Dollar Sales and Profits
Online and Cross-border Shopping A Challenge for Canadian Brick and Mortar Retailers
Connectivity Remains in Spotlight
Cannibalising and Complementing Across Product Segments
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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