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Mobile Phones In Canada
Euromonitor International, Sep 2011, Pages: 22
Smartphones made great strides in 2010, accounting for 56% of mobile phones retail volume sales – a major increase upon the 31% recorded in 2009. The launch of the iPhone 4 in the spring created a lot of buzz, with many consumers camping overnight outside retail outlets in order to secure one. Attractive features such as email, HD video, music and gaming and the fact that average unit prices declined by 36% to C$215 in 2010 led to the widespread consumer uptake of smartphones.
The Mobile Phones in Canada report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Analogue Camcorders , Analogue Cameras , Digital Camcorders, Digital Cameras, E-Readers, Feature Phones, HD Camcorders, Other Portable Media Players, Portable MP3 Players, Portable Multimedia Players, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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