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Mobile Phones in Canada

Euromonitor International, September 2012, Pages: 27

Smartphones is the sole driver of growth in mobile phones as feature phones continues to see sharp decline. Both manufacturers and retailers are benefiting from strong sales growth in smartphones. New products, such as Samsung Corp’s Galaxy Note, are driving growth, with smartphone ownership increasing rapidly in Canada.

Euromonitor International's Mobile Phones in Canada report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN CANADA
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones: Volume 2006-2011
Table 2 Sales of Mobile Phones: Value 2006-2011
Table 3 Sales of Mobile Phones: % Volume Growth 2006-2011
Table 4 Sales of Mobile Phones: % Value Growth 2006-2011
Table 5 Mobile Phones Company Shares 2007-2011
Table 6 Mobile Phones Brand Shares 2008-2011
Table 7 Sales of Mobile Phones by Distribution Format 2006-2011
Table 8 Forecast Sales of Mobile Phones: Volume 2011-2016
Table 9 Forecast Sales of Mobile Phones: Value 2011-2016
Table 10 Forecast Sales of Mobile Phones: % Volume Growth 2011-2016
Table 11 Forecast Sales of Mobile Phones: % Value Growth 2011-2016
Apple Canada Inc in Consumer Electronics (canada)
Strategic Direction
Key Facts
Summary 1 Apple Canada Inc: Key Facts
Summary 2 Apple Canada Inc: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 3 Apple Canada Inc: Competitive Position 2011
Research in Motion Ltd in Consumer Electronics (canada)
Strategic Direction
Key Facts
Summary 4 Research in Motion Ltd: Key Facts
Summary 5 Research in Motion Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Research in Motion Ltd: Competitive Position 2011
Executive Summary
Growth Led by Portable Electronics
Mixed Performance As Some Companies Scale Down While Others Prosper
Increased Internet Connectivity Spurs Growth in E-commerce
Mixed Performance Ahead As Some Key Categories Become Saturated
Innovation To Drive Growth for Manufacturers and Retailers
Key Trends and Developments
Demand for Consumer Electronics Steady Amid Economic Uncertainty
Retailers Battle for Share of Consumer Spending As Shopping Options Expand
Mixed Effects of Innovation As Some Categories Decline While Others Grow
Consumer Electronics Shift From Luxury To Everyday Necessity Positioning
Growing Demand for Connectivity
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2006-2011
Table 13 Sales of Consumer Electronics by Category: Value 2006-2011
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2006-2011
Table 16 Consumer Electronics Company Shares 2007-2011
Table 17 Consumer Electronics Brand Shares 2008-2011
Table 18 Sales of Consumer Electronics by Distribution Format 2006-2011
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2011-2016
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Sources
Summary 7 Research Sources

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