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Mobile Phones in Chile

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    Report

  • 16 Pages
  • July 2023
  • Region: Chile
  • Euromonitor International
  • ID: 1449543
Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant retail volume decline, and a continued decline, although slower, is expected in 2023, bringing sales well below the pre-pandemic level. The majority of consumers had already purchased a new phone in 2020 and 2021, and replacement is not yet necessary.

The analyst's Mobile Phones in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:
Feature Phones, Smartphones.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MOBILE PHONES IN CHILEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decline for mobile phones, as sales normalise after a couple of years of growth
  • Chileans look for Apple products at low prices, disrupting the competitive landscape
  • Other companies have trouble fighting Apple due to problems moving old stock
PROSPECTS AND OPPORTUNITIES
  • Normalisation of growth expected, after a period of disruption
  • Move to 5G mobile phones set to accelerate
  • Newer entrants likely to perform well due to mindset of Chilean consumers
CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2018-2023
  • Table 2 Sales of Mobile Phones by Category: Value 2018-2023
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2018-2023
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2019-2023
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2018-2023
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2023-2028
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
CONSUMER ELECTRONICS IN CHILE
EXECUTIVE SUMMARY
  • Consumer electronics in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2018-2023
  • Table 15 Sales of Consumer Electronics by Category: Value 2018-2023
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research