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Mobile Phones in Greece Product Image

Mobile Phones in Greece

  • ID: 1449548
  • November 2014
  • Region: Greece
  • 26 pages
  • Euromonitor International

Despite cuts in consumer spending due to the economic recession, the proliferation of smartphones remained strong during 2014, changing the landscape of mobile telephony in Greece. 2013 was the first year in which sales of smartphones surpassed those of feature phones, and in 2014 six out of 10 of mobile phones sold in Greece were smartphones.

The Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

MOBILE PHONES IN GREECE

November 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2008-2013
Table 2 Sales of Mobile Phones by Category: Value 2008-2013
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2008-2013
Table 4 Sales of Mobile Phones by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Mobile Phones: % Volume 2009-2013
Table 6 LBN Brand Shares of Mobile Phones: % Volume 2010-2013
Table 7 Distribution of Mobile Phones by Format: % Volume 2008-2013
Table 8 Forecast Sales of Mobile Phones by Category: Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Value 2013-2018
Table 10 Forecast Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 11 Forecast Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 12 Sales of Mobile Phones by Type of Contract: % Retail Volume 2008-2013
Table 13 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Mls Multimedia SA in Consumer Electronics (greece)
Strategic Direction
Key Facts
Summary 1 MLS Multimedia SA: Key Facts
Summary 2 MLS Multimedia SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 MLS Multimedia SA: Competitive Position 2013
Plaisio Computers SA in Consumer Electronics (greece)
Strategic Direction
Key Facts
Summary 4 Plaisio Computers SA: Key Facts
Summary 5 Plaisio Computers SA: Operational Indicators
Company Background
Chart 1 Plaisio Computers SA: Store in Exarheia (in the centre of Athens)
Internet Strategy
Private Label
Summary 6 Plaisio Computers SA: Private Label Portfolio
Competitive Positioning
Summary 7 Plaisio Computers SA: Competitive Position 2013
Executive Summary
Recession Keeps Squeezing Sales of Consumer Electronics
Tablets and Smartphones Buck the Recession
Intense Competition Leads To Declining Retail Prices and A Rise in Internet Retailing
Signs of Stabilisation As the Market Nears Its Lowest Point
Key Trends and Developments
Economic Recession Keeps Squeezing Sales, But the Market Nears Stabilisation
Portability and Connectivity: Tablets, Smartphones and Wearable Electronics Are Under the Spotlight
Digital Switchover and Announced Government Plans To Boost Sales
Big Chains Struggle for Share and E-sales Keep Rising
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2008-2013
Table 15 Sales of Consumer Electronics by Category: Value 2008-2013
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2008-2013
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2008-2013
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2009-2013
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2010-2013
Table 20 Distribution of Consumer Electronics by Format: % Volume 2008-2013
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2013-2018
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2013-2018
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Sources
Summary 8 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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