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Mobile Phones in Greece

  • ID: 1449548
  • December 2015
  • Region: Greece
  • 20 pages
  • Euromonitor International
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Greece is still under pressure in 2015 with consumer insecurity picking up again as the government negotiates new austerity measures and makes new changes in its VAT. Greek consumers continue to be low on cash and are making new attempts to cut down their expenses. In this climate, shopping is restricted to only necessary purchases and essential items.

The Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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MOBILE PHONES IN GREECE

December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Mls Multimedia SA in Consumer Electronics (greece)
Strategic Direction
Key Facts
Summary 1 MLS Multimedia SA: Key Facts
Summary 2 MLS Multimedia SA: Operational Indicators
Competitive Positioning
Summary 3 MLS Multimedia SA: Competitive Position 2015
Executive Summary
Consumer Electronics Registers Positive Growth Despite the Turbulent Economic Environment
Political Developments Paradoxically Favour Sales of Consumer Electronics
Multinational Brands Continue To Lead, Yet Domestic Players Increase Their Share
Internet Retailing Continues To Gain Ground in Volume Terms
Consumer Electronics Is Expected To See Sales Stabilising To Current Levels
Key Trends and Developments
Economic Turmoil Continues in Greece in 2015 Yet Sales Manage To Increase
"smart" Greeks Opt for "smart" Devices
Internet Retailing Continues To Grow at the Expense of Store-based Retailing
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 18 Sales of Consumer Electronics by Category: Value 2010-2015
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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