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Mobile Phones in Greece Product Image

Mobile Phones in Greece

  • ID: 1449548
  • January 2014
  • Region: Greece
  • 24 pages
  • Euromonitor International

Despite the ongoing negative effects of the economic recession, increasing numbers of Greek consumers are choosing a smartphone when it comes time to purchase a new mobile phone. Thus, smartphones continued to post positive growth figures during 2012 and 2013, placing the category in stark contrast to the majority of other consumer electronics categories, which have witnessed significant losses in recent years. At the same time, sales of feature phones are constantly declining as the focus of...

The Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Mobile Phones market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MOBILE PHONES IN GREECE

January 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Smartphones by Operating System 2009-2014
Table 2 Mobile Phones by Type of Contract 2007-2012
Table 3 Sales of Mobile Phones: Volume 2007-2012
Table 4 Sales of Mobile Phones: Value 2007-2012
Table 5 Sales of Mobile Phones: % Volume Growth 2007-2012
Table 6 Sales of Mobile Phones: % Value Growth 2007-2012
Table 7 NBO Company Shares of Mobile Phones: % Volume 2008-2012
Table 8 LBN Brand Shares of Mobile Phones: % Volume 2009-2012
Table 9 Distribution of Mobile Phones by Format: % Volume 2007-2012
Table 10 Forecast Sales of Mobile Phones: Volume 2012-2017
Table 11 Forecast Sales of Mobile Phones: Value 2012-2017
Table 12 Forecast Sales of Mobile Phones: % Volume Growth 2012-2017
Table 13 Forecast Sales of Mobile Phones: % Value Growth 2012-2017
Executive Summary
Sales of Consumer Electronics Continue Shrinking As Recession Rumbles on
Connectivity Becomes A More Important Feature
Demand Increases for Tablets and Smartphones Despite the Economic Downturn
Slower Declines Anticipated in Consumer Electronics in 2013
Competition in Consumer Electronics Retailing Intensifies As Internet Retailing Wins Out
Key Trends and Developments
Ongoing Economic Recession Suffocates Demand for Consumer Electronics
Connectivity Remains A Key Driver of Growth
Digital Switchover Saves the Day in Home Video
Intense Competition in A Declining Industry As the Influence of Internet Retailing Rises
Social and Demographic Criteria Influence Sales of Consumer Electronics
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2007-2012
Table 15 Sales of Consumer Electronics by Category: Value 2007-2012
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2007-2012
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2008-2012
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2009-2012
Table 20 Distribution of Consumer Electronics by Format: % Volume 2007-2012
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2012-2017
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2012-2017
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Sources
Summary 1 Research Sources

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