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Mobile Phones in Russia

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    Report

  • 21 Pages
  • August 2021
  • Region: Russia
  • Euromonitor International
  • ID: 1449558
The rate of growth in retail current value sales of mobile phones accelerated sharply during 2020, as some local consumers reacted to the pandemic by upgrading their phone, as they were using it more frequently because they had more leisure time on their hands. Some brought forward purchases they were planning to make in 2021.

The publisher's Mobile Phones in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:

Feature Phones, Smartphones.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Replacement purchases will continue to support strong growth in demand for smartphones during 2021
  • Chinese player Xiaomi emerges as the closest rival to leader Samsung
  • In spite of the easing of COVID-19 restrictions, e-commerce will remain the dominant distribution channel

PROSPECTS AND OPPORTUNITIES
  • Value-added features like more sophisticated cameras and larger screens will help to support growth in retail current value sales
  • The lure of 5G will help to drive replacement purchases
  • Feature phones will steadily fade into history

CATEGORY DATA
  • Table 1 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 2 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 3 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 6 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 7 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 8 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 9 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

CONSUMER ELECTRONICS IN RUSSIA
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 14 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 17 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 20 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026