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Baked Goods in Bulgaria
Euromonitor International, March 2012, Pages: 55
Two diverging trends characterise the development of baked goods in 2011: the requirement for packaging of all goods which are sold off the shelf increased the share of packaged baked goods. On the other hand, this provoked a decline in the largest segment of unpackaged/artisanal bread and in unpackaged pastries and cakes. Packaged goods are generally higher priced because of the cost of packaging (minimum BGN0.05) and opportunities for differentiation through launch of specialised products.
The Baked Goods in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baked Goods market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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