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Beer - Denmark
Euromonitor International, Dec 2010, Pages: 40
Beer suffered in 2010 from an ongoing shift to wine. Beer is increasingly regarded as fattening and unhealthy, with many consumers conversely regarding wine as healthy. A stronger focus on gourmet cuisine and entertaining at home over dinner also encouraged the shift from beer to wine, with consumers becoming more sophisticated in their understanding and selection of wine. Beer also suffered towards the end of the review period from changing consumption patterns at Danish workplaces, with...
The Beer in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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