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Beer - France
Euromonitor International, Dec 2010, Pages: 53
France continued to be one of the countries in Europe characterised by lower beer drinking over the last few years of the review period, notably due to a shift in consumer trends, with beer now considered a drink to be savoured and appreciated. Brewers have worked hard to change the old image of beer as a drink for quenching thirst. Some beers are now consumed for their flavour and taste and can be enjoyed as an aperitif or on special occasions. Brewers have changed their message to consumers...
The Beer in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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