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Beer - Nigeria
Euromonitor International, Jan 2011, Pages: 26
Value growth in 2010 was faster than the CAGR of the review period by three percentage points. This was despite the steep slowdown in volume sales in 2009 for both on- and off-trade due to the economic slump. Value sales held up better than volume sales as unit prices hikes offset volume decline. Moreover, brand loyalty is very high in Nigeria, especially among male consumers drinking in on-trade outlets, hence there was no significant trading down during the downturn.
The Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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