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Cider/perry - China
Euromonitor International, Jan 2011, Pages: 62
Cider remains a niche in the alcoholic drinks market in China. Due to lack of advertising, people are confused between cider, sparkling apple wine and beer with apple flavours. In many cases, domestic cider is used by customers to play with its bubbles in some celebratory situations to replace champagne. Few people are loyal drinkers of cider, which makes the expansion of cider in China quite a difficult task.
The Cider/Perry in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cider/Perry market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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