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Concentrates - Germany
Euromonitor International, Jan 2011, Pages: 51
Missing sales and marketing activities from retailers and manufacturers alike in a comparatively small category unattractive to major investments by its key players meant a declining performance for concentrates in Germany in 2010. German consumers are not especially interested in concentrates, since these products have a significant disadvantage regarding convenience, health and the low prices of most other soft drinks in Germany. Even lowering the unit price for concentrates has no real...
The Concentrates in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Concentrates market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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