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RTD Tea - Taiwan Product Image

RTD Tea - Taiwan

  • ID: 1542674
  • January 2011
  • Region: Taiwan
  • 41 pages
  • Euromonitor International

RTD tea comprised of a variety of grains represents one of the latest trends in the sector in 2010. New launches include So Ken Mei Cha by Swire Coca-Cola, in which the product is comprised of 15 different grains and herbs. Another launch was Qing Jing Mei Cha by Vitalon Foods that consists of 16 different herbs and grains including barley and green tea.

The RTD Tea in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

Rtd Tea in Taiwan
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Stable Growth in Various Soft Drinks Categories
Promising Growth in Asian Speciality Drinks
Domestic Brands Lead Soft Drinks in Taiwan
Competition Between Retailers Grows Intense
Health and Wellness New Product Developments
Key Trends and Developments
Economic Recovery and Better Outlook Will Drive Future Growth
Health and Wellness Trend Continuously Influences Soft Drinks
Asian Speciality Drinks Leads the Growth
Increasing Impact of Retailers
Domestic Brands Gain Share
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Fountain Sales in Taiwan
Trends
Definitions
Summary 1 Research Sources
Hey-song Corp
Strategic Direction
Key Facts
Summary 2 Hey-Song Corp: Key Facts
Summary 3 Hey-Song Corp: Operational Indicators
Company Background
Production
Summary 4 Hey-Song Corp: Production Statistics 2009
Competitive Positioning
Summary 5 Hey-Song Corp: Competitive Position 2010
Kuang Chuan Dairy Co Ltd
Strategic Direction
Key Facts
Summary 6 Kuang Chuan Dairy Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Kuang Chuan Dairy Co Ltd: Competitive Position 2010
Taisun Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 8 Taisun Enterprises Co Ltd: Key Facts
Summary 9 Taisun Enterprises Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Taisun Enterprises Co Ltd: Competitive Position 2010
Uni-president Enterprises Corp
Strategic Direction
Key Facts
Summary 11 Uni-President Enterprises Corp: Key Facts
Summary 12 Uni-President Enterprises Corp: Operational Indicators
Company Background
Production
Summary 13 Uni-President Enterprises Corp: Production Statistics 2009
Competitive Positioning
Summary 14 Uni-President Enterprises Corp: Competitive Position 2010
Vitalon Foods Co Ltd
Strategic Direction
Key Facts
Summary 15 Vitalon Foods Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Vitalon Foods Co Ltd: Competitive Position 2010
Wei Chuan Foods Corp
Strategic Direction
Key Facts
Summary 17 Wei Chuan Foods Corp: Key Facts
Summary 18 Wei Chuan Foods Corp: Operational Indicators
Company Background
Production
Summary 19 Wei Chuan Foods Corp: Production Statistics 2010
Competitive Positioning
Summary 20 Wei Chuan Foods Corp: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of RTD Tea by Category: Volume 2005-2010
Table 39 Off-trade Sales of RTD Tea by Category: Value 2005-2010
Table 40 Off-trade Sales of RTD Tea by Category: % Volume Growth 2005-2010
Table 41 Off-trade Sales of RTD Tea by Category: % Value Growth 2005-2010
Table 42 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010
Table 43 Company Shares of RTD Tea by Off-trade Volume 2006-2010
Table 44 Brand Shares of RTD Tea by Off-trade Volume 2007-2010
Table 45 Company Shares of RTD Tea by Off-trade Value 2006-2010
Table 46 Brand Shares of RTD Tea by Off-trade Value 2007-2010
Table 47 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 48 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 49 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 50 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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