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Beer - Greece
Euromonitor International, Feb 2011, Pages: 41
The major trends in 2010 were the increasing popularity of premium, speciality beers and the creation of a diverse, differentiated landscape, whereby the spectrum of consumer choice is constantly widening – despite the dominance of mainstream, well-established brands, especially in the on-trade channel, where the consumption of a particular brand is many times a matter of necessity, rather than choice. In this context, small-scale domestic breweries increased their penetration. Furthermore, as...
The Beer in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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