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Rtd Coffee - Sweden
Euromonitor International, Feb 2011, Pages: 38
Despite continued growth in RTD coffee it remains a marginal product area in soft drinks with volume sales accounting for less than 1% of total soft drinks sales in 2010. Difficulties establishing this product in an otherwise coffee-loving country date back to 2001 when RTD coffee was first launched in Sweden. Sales have remained small, resulting in the withdrawal of brands like Löfbergs Katapult and Gevalia IcePresso. A short summer and the fact that Swedes want their coffee products hot are...
The RTD Coffee in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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