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RTD Coffee in Denmark Product Image

RTD Coffee in Denmark

  • Published: May 2013
  • Region: Denmark
  • 29 pages
  • Euromonitor International

Recent years’ entrance of dynamic brand names - Starbucks launched in 2010, and Cocio in 2011 – drove RTD coffee category growth in the off-trade in 2012. Starbucks is well known by most Danes who have been abroad and Cocio is a historic local brand and a leader in dairy-based flavoured milk drinks. The two brands have raised the profile of RTD coffee in terms of broader distribution and visibility in grocery retail and particularly, forecourt retailers and convenience stores. The category...

Euromonitor International's RTD Coffee in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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RTD COFFEE IN DENMARK
Euromonitor International
May 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 2 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 7 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Executive Summary
Sales Declined As Economic Prospects Worsened in 2012
Growing Demand for More Natural and Non-industrial Soft Drinks
Consumer Price Preferences Remained Polarised
Strong Discounter Trend
Soft Drinks Sales Expected To Pick Up Only Towards the Latter Part of the Forecast Period
Key Trends and Developments
Declining Volume Consumption and Polarised Consumer Price Preferences
Strong Value-for-money Trend Drove Discounters and Private Label
Strong Demand for More Natural and Non-industrial Drinks Drove "smoothie" Wave
Large But Mature Demand for Better-for-you Soft Drinks
Convenience was A Key Growth Driver for Premium Branded Label
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 31 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 32 Penetration of Private Label by Category by Value 2007-2012
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Denmark
Market Data
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 1 Research Sources

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