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Beer - Austria
Euromonitor International, March 2011, Pages: 35
After the stagnation in 2009 was already seen as a success in economically troubling times, 2010 even saw positive growth. Austrians confirmed their reputation as a beer nation and volume sales increased by 0.5% to 856 million litres in 2010. One of the driving factors was the FIFA World Cup in South Africa, coverage of which boosted beer consumption in bars and at home. On-trade volumes, while still declining, showed a more positive performance with sales down by just 0.3% compared to nearly...
The Beer in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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