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Beer In Serbia
Euromonitor International, Feb 2012, Pages: 29
Despite the economic crisis and the large decline in beer consumption since 2009, the area remains very dynamic, with major players fighting intensively for sales share. Given that standard lager beer is near maturity, leading companies are beginning to focus on niche areas such as non-alcoholic beers, low-alcoholic beers, dark beers and flavoured beers by investing more and more resources in marketing activities.
The Beer in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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