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Breakfast Cereals In Australia
Euromonitor International, Oct 2011, Pages: 64
Key drivers for breakfast cereals have long been health and convenience. However, in 2011 consumers increasingly responded to “natural” new product developments. As breakfast is widely regarded as one of the most important meals of the day, there is increased attention on making the occasion as beneficial as possible. RTE cereals that provide a higher share of daily fibre requirements and additional omega-3 and protein continue to increase in popularity. Ranges from Uncle Toby’s Plus, Goodness...
The Breakfast Cereals in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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