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Breakfast Cereals In Chile
Euromonitor International, Sep 2011, Pages: 56
As in other bakery categories, consumers are increasingly concerned about the healthfulness of products. Breakfast cereals have come under fire in recent years for not being as healthy as consumers perceive. Manufacturers have been responding to such accusations by changing product formulations to include healthier ingredients such as whole grains and fruits and reduce sugar content in some products. These innovations have gained consumer interest and underpinned growth.
The Breakfast Cereals in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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