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Breakfast Cereals In Germany
Euromonitor International, Nov 2011, Pages: 67
The positive development of family breakfast cereals is expected to even out the poor performance of children’s breakfast cereals in 2011. Volume sales will therefore remained relatively flat. The increase in family breakfast cereals was driven by muesli, which is expected to account for 70% of volume sales in the category in 2011. As consumers become increasingly health-conscious, and cereals are perceived as convenient and time-saving, muesli is expected to achieve positive current value...
The Breakfast Cereals in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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