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Breakfast Cereals In Ireland
Euromonitor International, Oct 2011, Pages: 64
Competition and promotional activity within breakfast cereals have benefited volume sales but value sales have suffered as a result. With consumers continuing to attempt to make savings wherever possible as Ireland remains in the grasp of its economic crisis, sales of larger value family pack sizes of cereals have increased. While this has proven positive for volume sales, it has severely impacted value growth in the category.
The Breakfast Cereals in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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