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Breakfast Cereals In Japan
Euromonitor International, Jan 2012, Pages: 50
The breakfast cereals category is expected to continue to be affected by competition from other breakfast products such as bread, rice and noodles during 2011. The poor performance of the economy, compounded by various natural disasters hitting Japan in early 2011, has further affected consumer confidence in terms of spending and thus people are increasingly opting for cheaper breakfast options such as bread or even rice/noodles.
The Breakfast Cereals in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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