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Breakfast Cereals In Vietnam
Euromonitor International, Dec 2011, Pages: 57
In 2011, consumers became more familiar with breakfast cereal products thanks to the rising influence of Western lifestyles in Vietnam. Together with the higher number of foreigners in big cities, manufacturers increased marketing and advertising activities to establish a stronger presence of breakfast cereals, particularly children’s breakfast cereals. They normally set up booths in supermarkets to introduce and let consumers try the products and persuade them to purchase breakfast cereal.
The Breakfast Cereals in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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