Breakfast Cereals in the US

Euromonitor International, March 2013, Pages: 74

Breakfast cereal sales were very flat in 2012, as hot cereals dragged down a mostly positive performance from RTE cereals. Hot cereals has had trouble growing in the past few years, as many consumers simply moved away from hot cereals in favour of other more convenient breakfast alternatives, such as snack bars. Restaurants also attracted hot cereal lovers by adding hot oatmeal to menus in recent years. Cold cereals that have been able to perform well have largely done so through either health...

Euromonitor International's Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BREAKFAST CEREALS IN THE US
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2007-2012
Table 2 Sales of Breakfast Cereals by Category: Value 2007-2012
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
Table 5 Breakfast Cereals Company Shares 2008-2012
Table 6 Breakfast Cereals Brand Shares 2009-2012
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
General Mills Inc in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 1 General Mills Inc: Key Facts
Summary 2 General Mills Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 General Mills Inc: Competitive Position 2012
Kraft Foods Inc in Packaged Food (usa)
Strategic Direction
Key Facts
Summary 4 Kraft Foods Inc: Key Facts
Summary 5 Kraft Foods Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Kraft Foods Inc: Competitive Position 2012
Executive Summary
Slower Growth in 2012
Companies Embrace Social Media
Kraft and Sara Lee Both Split Up
Other Channels Put Pressure on Supermarkets
Slow Growth Ahead
Key Trends and Developments
Value-added Growth
Smaller Meals for Smaller Households
More Food Companies Being Sold Or Splitting
Social Media Can Power Food Company Sales
Companies Introduce Ethnic and Bolder Flavours
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
Table 27 Sales of Meal Solutions by Category: Value 2007-2012
Table 28 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
Table 29 Sales of Meal Solutions by Category: % Value Growth 2007-2012
Table 30 Company Shares of Meal Solutions 2008-2012
Table 31 Brand Shares of Meal Solutions 2009-2012
Table 32 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
Table 33 Forecast Sales of Meal Solutions by Category: Value 2012-2017
Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Sales of Nutrition/Staples by Category: Volume 2007-2012
Table 37 Sales of Nutrition/Staples by Category: Value 2007-2012
Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
Table 40 Company Shares of Nutrition/Staples 2008-2012
Table 41 Brand Shares of Nutrition/Staples 2009-2012
Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017
Market Data
Table 46 Sales of Packaged Food by Category: Volume 2007-2012
Table 47 Sales of Packaged Food by Category: Value 2007-2012
Table 48 Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 49 Sales of Packaged Food by Category: % Value Growth 2007-2012
Table 50 GBO Shares of Packaged Food 2008-2012
Table 51 NBO Shares of Packaged Food 2008-2012
Table 52 NBO Brand Shares of Packaged Food 2009-2012
Table 53 Penetration of Private Label by Category 2007-2012
Table 54 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
Table 55 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
Table 56 Forecast Sales of Packaged Food by Category: Volume 2012-2017
Table 57 Forecast Sales of Packaged Food by Category: Value 2012-2017
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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