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Breakfast Cereals in the US
Euromonitor International, Sep 2011, Pages: 80
With an expected increase in retail current value sales of 1%, 2011 was a welcome return to normalcy for the important children’s breakfast cereals category. The figures for 2010 in children’s breakfast cereals have been restated in this year’s edition to take into account the effects of Kellogg’s recall of some 28 million boxes of its Fruit Loops, Apple Jacks, Corn Pops and Honey Smacks brands. Faulty plastic packaging in the boxes resulted in an off-putting smell, and in some cases caused...
The Breakfast Cereals in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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