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Chocolate Confectionery In Vietnam
Euromonitor International, Dec 2011, Pages: 68
Previously, chocolate confectionery products were usually considered a luxury locally. Vietnamese consumers purchased chocolate confectionery as a gift on special occasions such as Valentine’s Day or Lunar New Year holidays. Over the review period, chocolate confectionery has become more and more popular among Vietnamese consumers. The increasing average household income, together with the influence of Western culture on consumers’ lifestyles, created a good opportunity for the strong growth of...
The Chocolate Confectionery in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Alfajores, Bagged Selflines/Softlines, Boiled Sweets, Boxed Assortments, Bubble Gum, Chewing Gum, Chocolate with Toys, Countlines, Liquorice, Lollipops, Medicated Confectionery, Mints, Other Chocolate Confectionery, Other Sugar Confectionery, Pastilles, Gums, Jellies and Chews, Seasonal Chocolate, Tablets, Toffees, Caramels and Nougat.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chocolate Confectionery market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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