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Gum in Canada
Euromonitor International, Sep 2011, Pages: 62
Retail value sales of gum are set to increase by 3%, reaching C$520 million, while volume sales will rise by 2% to reach 15,600 tonnes in 2011. Category growth was primarily driven by strong product innovation as manufacturers continued to boost their efforts to satisfy consumers’ yearning for new flavours and formats. Innovative promotions, such as Cadbury Canada’s Dentyne Mouth to Mouth programme, also helped to strengthen retail sales of gum during the review period.
The Gum in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bubble Gum, Chewing Gum.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gum market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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