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Wound Care in Italy Product Image

Wound Care in Italy

  • ID: 1607701
  • April 2015
  • Region: Italy
  • 24 pages
  • Euromonitor International

Although the Italian economy began to show some positive signs of recovery during 2014, Italian consumers remain focused on the most basic products and this led them to favour the cheapest options within wound care. The most interesting innovation in wound care over the review period was the launch of liquid plasters such as Hansaplast Hi-Dry Tex by Beiersdorf, although this failed to attract the attention of Italian consumers.

The Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

WOUND CARE IN ITALY

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2009-2014
Table 2 Sales of Wound Care by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Wound Care: % Value 2010-2014
Table 4 LBN Brand Shares of Wound Care: % Value 2011-2014
Table 5 Forecast Sales of Wound Care by Category: Value 2014-2019
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2014-2019
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aziende Chimiche Riunite Angelini Francesco SpA: Key Facts
Summary 2 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
Company Background
Production
Summary 3 Aziende Chimiche Riunite Angelini Francesco SpA: Production Statistics 2014
Competitive Positioning
Summary 4 Aziende Chimiche Riunite Angelini Francesco SpA: Competitive Position 2014
Executive Summary
Consumer Health Manages To Deliver Healthy Growth
Prevention and Well-being Still High on the Agendas of Italians
Brand-loyal Italians Appreciate Private Label Consumer Health
Health Corners and Parapharmacies Continue To Gain Ground
Healthier Growth Rates Set To Support Italian Consumer Health Over the Forecast Period
Key Trends and Developments
Consumer Health Products Weather 2014's Sluggish Economy and Poor Flu Season
More Switches Affect OTC Products As the Government Aims To Reduce Public Debt
Italians' Strategies and Channels Choice To Cope the Economic Crisis
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 5 OTC: Switches 2012-2014
Sources
Summary 6 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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