Wound Care in Italy

Euromonitor International, July 2012, Pages: 31

Wound care recorded growth of 3% in current value terms in 2011, with sales reaching €169 million. Price competition remained the key strategy in maintaining value share for the major players, both within the more dynamic category of sticking plasters/adhesive bandages and also in gauze, tape and other wound care. Chemists/pharmacies saw a decrease in share, with sales being cannibalised by mass-market distribution channels.

Euromonitor International's Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WOUND CARE IN ITALY
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2006-2011
Table 2 Sales of Wound Care by Category: % Value Growth 2006-2011
Table 3 Wound Care Company Shares by Value 2007-2011
Table 4 Wound Care Brand Shares by Value 2008-2011
Table 5 Forecast Sales of Wound Care by Category: Value 2011-2016
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2011-2016
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Summary 2 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
Company Background
Production
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Production Statistics
Competitive Positioning
Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2011
Executive Summary
Task-specific and New Products Led Growth
Consumer Health Is Increasingly Fragmented
Health and Beauty Retailers Keep the Lion's Share
Consumer Health Will Post Further Growth Over Forecast Period
Key Trends and Developments
Increasing Awareness of Prevention - Health and Beauty
Poor Economy Has A Varied Impact on OTC Products and Dietary Supplements
Consumers Still Lack Trust in Generics, But Private Label Develops Slowly
Chemists/pharmacies Is Still the Cornerstone of Distribution
Increasing Interest in Herbal/traditional Products and Organic Ingredients
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
Non-prescription Medicines: Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine Impacting Consumer Health
Switches
Summary 5 OTC - Switches 2010-2011
Definitions
Sources
Summary 6 Research Sources

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