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Wound Care in Italy Product Image

Wound Care in Italy

  • Published: July 2013
  • Region: Italy
  • 29 pages
  • Euromonitor International

The recession in Italy in 2012 proved to be difficult for all OTC product categories; however, in the case of wound care, these products are considered basic items, and people kept on purchasing them, although they looked for more competitive prices in supermarkets instead of buying them in chemists/pharmacies or parapharmacies/drugstores. Amongst the different categories, first aid kits saw a decline in sales in 2012, due to the fact that people tend to buy only strictly necessary products,...

The Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WOUND CARE IN ITALY
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2007-2012
Table 2 Sales of Wound Care by Category: % Value Growth 2007-2012
Table 3 Wound Care Company Shares by Value 2008-2012
Table 4 Wound Care Brand Shares by Value 2009-2012
Table 5 Forecast Sales of Wound Care by Category: Value 2012-2017
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2012-2017
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Summary 2 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2012
Johnson & Johnson SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 4 Johnson & Johnson SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Johnson & Johnson: Competitive Position 2012
Executive Summary
Recession Still Impacts Consumer Spending in Italy
Temperature Variations in the Second Half of the Year Balance Meagre Sales Results in the First Half of 2012
Liberalisations and the Balduzzi Decree Law
the Increasing Role of Pure Players in Herbal Remedies
A New Role for Chemists/pharmacies?
Consumer Health To See Increasing Interest in Natural Remedies, Driving More Traffic To Parapharmacies/drugstores and Herbalist Stores
Key Trends and Developments
"grow Italy" Decree Law and Balduzzi's Reform of the Italian Sanitary System
the Impact of Large Retailers in Consumer Health
Catering for Specific Customer Needs and Genders
the Growth of Natural Chains
the Internet and Consumer Health
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 6 OTC: Switches 2010-2012
Definitions
Sources
Summary 7 Research Sources

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