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Wound Care in Italy

  • ID: 1607701
  • December 2015
  • Region: Italy
  • 23 pages
  • Euromonitor International
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Towards the end of the review period, Italian consumers demonstrated that they are still quite price-sensitive when it comes to wound care, a situation which hindered value growth in the category in 2015. Despite the improved performance of the Italian economy in 2015, many people continued to look for private label wound care products in 2015, while branded wound care products were often purchased under price discounts and price promotions.

The Wound Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Wound Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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WOUND CARE IN ITALY

December 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2010-2015
Table 2 Sales of Wound Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Wound Care: % Value 2011-2015
Table 4 LBN Brand Shares of Wound Care: % Value 2012-2015
Table 5 Forecast Sales of Wound Care by Category: Value 2015-2020
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2015-2020
Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
Strategic Direction
Key Facts
Summary 1 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
Summary 2 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Operational Indicators
Competitive Positioning
Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2015
Executive Summary
Consumer Health Sales Benefit From Strong Flu Epidemic and Better Economy in 2015
Preventive and Natural Products Become More Important To Italians
Private Label Expansion Is Based on Higher Appreciation Among Brand-loyal Italians
Health Corners and Drugstores/parapharmacies Continue To Gain Ground
Healthier Growth Rates Set To Support Italian Consumer Health Over the Forecast Period
Key Trends and Developments
Consumer Health Benefits From Strong Flu Season and Improved Economy in 2015
Grocery Retailers Continues To Gain Ground in Consumer Health Distribution As Italians Seek Low Prices
Further Efforts To Spread the Self-medication Culture in Italy
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Data
Table 9 Sales of Consumer Health by Category: Value 2010-2015
Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 14 Distribution of Consumer Health by Format: % Value 2010-2015
Table 15 Distribution of Consumer Health by Format and Category: % Value 2015
Table 16 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 4 OTC: Switches 2013-2015
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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