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RTD Tea in Nigeria
Euromonitor International, April 2012, Pages: 24
RTD tea is very new in Nigeria, first appearing in the market in 2008 thanks to Cway Food & Beverages Co Nig Ltd’s Cway Ice Tea brand. The category continued to enjoy strong volume growth in 2011. This growth can be attributed to the marketing strategies of manufacturers which have positioned their products as a healthier alternative to carbonates and fruit/vegetable juice. Nevertheless, having gained a foothold in the market, the category’s growth is now understandably less dramatic than when...
The RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Carbonated RTD Tea, Still RTD Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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