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RTD Tea in Nigeria Product Image

RTD Tea in Nigeria

  • ID: 1668412
  • May 2014
  • Region: Nigeria
  • 25 pages
  • Euromonitor International

While RTD tea is relatively new in Nigeria, having first appeared in 2008 under the Cway Ice Tea brand from Cway Food & Beverages Co Nig Ltd, the category has seen volume sales increase steadily since then. This growth is attributed to the marketing strategy employed by producers that position their brands as a healthier alternative to carbonates and a close substitute to juice (products are sometimes flavoured with fruit to benefit from the increasing popularity of fruit flavours).

The RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

RTD TEA IN NIGERIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2008-2013
Table 2 Off-trade Sales of RTD Tea by Category: Value 2008-2013
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Chi Nigeria Ltd in Soft Drinks (nigeria)
Strategic Direction
Key Facts
Summary 1 Chi Nigeria Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Chi Nigeria Ltd: Competitive Position 2013
Cway Food & Beverages Co Nig Ltd in Soft Drinks (nigeria)
Strategic Direction
Key Facts
Summary 3 Cway Food & Beverages Co Nig Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Cway Food & Beverages Co Ltd-: Competitive Position 2013
Executive Summary
Bottled Water Leads Soft Drinks Sales in Nigeria
All Soft Drinks Categories Bounce Back in 2013, Following Weak 2012 Performance
La Casera Leads the Challenge To Coca-cola's Dominance
Off-trade Outlets Dominate Volume Sales But Fast Food Channels Are Growing
Strong Forecast Period Growth Expected
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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