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RTD Tea in Nigeria Product Image

RTD Tea in Nigeria

  • ID: 1668412
  • May 2015
  • Region: Nigeria
  • 24 pages
  • Euromonitor International

RTD tea first appeared in Nigeria in 2008, with Cway Food & Beverages introducing itsCway Ice Tea. The category has seen a steady rise as manufacturers have positioned such products as a healthy alternative to carbonates, and they are often flavoured with fruit to benefit from the increasing popularity of fruit flavours. The brands are even positioned as if they were fruit juices, being placed on shelves in the same area as fruit juices.

The RTD Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the RTD Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

RTD TEA IN NIGERIA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2009-2014
Table 2 Off-trade Sales of RTD Tea by Category: Value 2009-2014
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2009-2014
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Off-trade RTD Tea: % Volume 2010-2014
Table 6 LBN Brand Shares of Off-trade RTD Tea: % Volume 2011-2014
Table 7 NBO Company Shares of Off-trade RTD Tea: % Value 2010-2014
Table 8 LBN Brand Shares of Off-trade RTD Tea: % Value 2011-2014
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Chi Ltd in Soft Drinks (nigeria)
Strategic Direction
Key Facts
Summary 1 CHI Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 2 CHI Ltd: Competitive Position 2014
Cway Food & Beverages Co Nig Ltd in Soft Drinks (nigeria)
Strategic Direction
Key Facts
Summary 3 Cway Food & Beverages Co Nig Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Cway Food & Beverages Co Nig Ltd-: Competitive Position 2014
Executive Summary
Soft Drinks Market in Nigeria Continues To Perform Well
Packaging Is Evolving Towards Pet and Brick Liquid Cartons
Coca-Cola Nigeria Ltd Faces Strong Competition From Domestic Companies
Off-trade Outlets Dominate Volume Sales But the On-trade Is Growing Well
Positive Growth Expected Over the Forecast Period
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2014
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2014
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2014
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2014
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2009-2014
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2009-2014
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2009-2014
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2009-2014
Table 25 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2014
Table 26 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2014
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2014
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2014
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2010-2014
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2011-2014
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2014
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2014-2019
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2014-2019
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2014-2019
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2014-2019
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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