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Public Relations Firms in the US
IBISWorld, July 2011, Pages: 33
All relative: Web-based marketing and social media trends will fuel growth
Public Relations Firms in the US
Social climber
Public relations firms are taking advantage of social networking websites and other technology-focused trends in order to gain footing in the new economic climate. As the general economy moves into a recovery, corporate spending will increase, fueling industry revenue. However, mid-sized firms will be threatened by the increasing specialization of small firms and global network of large firms, resulting in further consolidation.
Public relations agencies manage the communications between an organization and the public in order to promote favorable relationships and portray a desired image. This includes communication with the general public as well as employees, investors, customers, analysts and other stakeholders. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements in order to give their message third-party legitimacy.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
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