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Men's Grooming in Hong Kong, China

Euromonitor International, June 2011, Pages: 26


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Following the trend in other Asian countries, men between 20 and 35 in Hong Kong have been increasingly concerned with their appearance. Many of these young males are now willing to spend considerably more on men’s grooming, such as deodorants and skin care products, compared to the past five years. As a response to the growing demand for men’s grooming, many brands were particularly active in launching advertisements featuring young male artists. For example, since summer 2010, Men's Bioré has...

The Men's Grooming in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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