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Men's Grooming in China
Euromonitor International, June 2011, Pages: 54
There were two main trends in men’s grooming towards the end of the review period. Firstly, the core consumer base for these products traded up to value-added products and bought a wider range of men’s grooming. These consumers are typically young, urban and affluent or aspirational. They are strongly focused on career and social success and generally equate a well-groomed and fashionable appearance with a higher status. These consumers are a particularly strong force in China’s more affluent...
The Men's Grooming in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Men's Shaving, Men's Toiletries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Men's Grooming market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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