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Retail Tissue in China

  • ID: 1830327
  • May 2015
  • Region: China
  • 41 pages
  • Euromonitor International

A price war and various promotional campaigns resulting from overcapacity continued to greatly affect value sales of retail tissue in 2014. Retail tissue in China remains a highly fragmented market with many local manufacturers, whose products are mainly mid-range to low-end and carry relatively low prices. Therefore, to compete with these local brands and attract price-sensitive consumers, leading players have had to offer discounts on their lower-end products.

The Retail Tissue in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Facial Tissues, Kitchen Towels, Paper Tableware, Toilet Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Retail Tissue market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

RETAIL TISSUE IN CHINA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2009-2014
Table 2 Retail Sales of Tissue by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Tissue: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Tissue: % Value 2011-2014
Table 5 Forecast Retail Sales of Tissue by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2014-2019
Guangdong Vinda Paper Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 1 Guangdong Vinda Paper Co Ltd: Key Facts
Summary 2 Guangdong Vinda Paper Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Guangdong Vinda Paper Co Ltd: Competitive Position 2014
Guangdong Zhongshun Paper Industry Group Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 4 Guangdong Zhongshun Paper Industry Group Co Ltd: Key Facts
Summary 5 Guangdong Zhongshun Paper Industry Group Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Guangdong Zhongshun Paper Industry Group Co Ltd: Competitive Position 2014
Hengan Fujian Holding Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 7 Hengan Fujian Holding Co Ltd: Key Facts
Summary 8 Hengan Fujian Holding Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Hengan Fujian Holding Co Ltd: Competitive Position 2014
Kimberly-Clark (china) Investment Co Ltd in Tissue and Hygiene (china)
Strategic Direction
Key Facts
Summary 10 Kimberly-Clark (China) Investment Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Kimberly-Clark (China) Investment Co Ltd: Competitive Position 2014
Executive Summary
Tissue and Hygiene Continues To Record Rapid Growth in 2014
Increasing Demand for High-quality Goods Puts More Pressure on Domestic Brands
Procter & Gamble (guangzhou) Ltd Leads in 2014
Supermarkets Continues To Dominate, While Internet Retailing Records Fastest Growth
Buoyant Outlook for Retail Tissue and Hygiene Market Over the Forecast Period
Key Trends and Developments
Domestic Companies Increasingly Cross Into Hygiene Market
Leading Online Retailers Offer More Imported Goods To Local Consumers
Continued Innovation Focuses on Certain Niche Product Segments
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Region: Value 2009-2014
Table 19 Retail Sales of Tissue and Hygiene by Region: % Value Growth 2009-2014
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 27 Forecast Retail Sales of Tissue and Hygiene by Region: Value 2014-2019
Table 28 Forecast Retail Sales of Tissue and Hygiene by Region: % Value Growth 2014-2019
Sources
Summary 12 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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