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Advertising Ratios & Budgets 2011

Schonfeld & Associates, Inc, June 2011, Pages: 198


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This detailed report covers over 5,000 companies and 300 industries with historical 2010 advertising budgets, 2011 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2011 and 2012 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies. Bought by major advertising agencies, media companies, advertisers and libraries.


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